This causes a bit of a headache when trying to get an accurate picture of how your podcast is really performing, especially when you’re new to the game. The problem is that podcast analytics are yet to be fully standardized across the board, meaning that measurements like download and listener numbers can still vary from place to place. You can get analytics from a number of different places, like the Google Podcast Manager, Apple and Spotify dashboards and of course, your podcast host. Podcast analytics refers to the representation of your podcast’s performance data. What Are Podcast Analytics and How Are They Measured? Get Free, IAB Certified Podcast Analytics Tools with Captivate.
SPOTIFY PODCASTS ANALYTICS HOW TO
Analytics can also give you guidance on what kind of episodes and content to produce, as well as valuable data to help attract or pitch to sponsors. Measurements like unique listens, downloads, popular episodes, listener behaviour and demographics help you to make intelligent, data-based decisions which you can then apply to your podcast marketing or growth strategy.
Without having a good grasp of your numbers, you’ll never know if you’re meeting your podcasting goals, if your downloads are increasing or what you need to do to grow your listener numbers. Published on: OctoLast updated on: JReading Time: 13 minutesĪnalytics are at the heart of every move you make as a podcaster. Podcast Analytics And Stats Complete Tutorial: How to Understand and Measure Your Podcast’s Success
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